Understanding Mailchimp: How It Works and Its Issues in China
A detailed analysis of Mailchimp technology, its global usage and the challenges it faces in the Chinese market.
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ABOUT MAILCHIMP
Mailchimp is a widely-used marketing automation platform and an email marketing service. Providing a complete solution for businesses to manage customer relationships efficiently, it allows them the ability to analyze customer behavior and execute targeted communication effectively. Furthermore, the technology comes with an easy-to-use interface and a diverse range of features including email templates, newsletters and CRM tools.
Companies around the globe leverage MailChimp for their marketing needs. Tech giants such as Canva, TED, The Atlantic and ecommerce leaders like Shopify, to name a few, are successful users of Mailchimp. It supports businesses of all scales from small scale startups to large multinational enterprises.
Link: Mailchimp Official Website
ISSUES WITH MAILCHIMP IN CHINA
Despite its global prominence, Mailchimp faces significant issues in China. One of the primary challenges is its compatibility problem causing speed and loading issues on the site.
Link: CDN or 21Yunbox - Which one do you need for China
Additionally, to operate legally in China, Mailchimp needs to comply with the country’s Internet regulations. However, multiple circumstances make this compliance a challenging task.
Link: Make Your Site Compliant in China
Another factor to mention with Mailchimp usage in China is overdependence on cloud infrastructure from providers such as AWS and Google Cloud which have known accessibility issues in China.
For your reference, most popular social posts about Mailchimp are tagged with #MailchimpTips and are generally helpful guides and experiences shared by users which garner high likes and retweets.
With all these issues, the question remains - how can businesses use Mailchimp effectively in China? This is where 21YunBox comes in with its robust site acceleartion and Interactive Content solutions tailor-made for operation in China. Now you can maintain your communication with your customers, uninterrupted and efficiently.
